Dr. Priya K M

Assistant Professor

Dr. Priya K M is a dynamic academician, researcher, and educator specializing in Marketing Analytics, with a strong focus on consumer behaviour and data-driven decision-making. Currently serving as an Assistant Professor at Dayananda Sagar University, Bangalore, she brings a unique blend of academic rigor, industry exposure, and research excellence to her professional profile.

Dr. Priya completed her Doctor of Philosophy (Ph.D.) in Management from Vellore Institute of Technology (VIT), where she developed deep expertise in marketing research, particularly in areas such as food and nutrition labelling, fintech adoption, and digital consumer engagement. Her academic journey is supported by a Master of Philosophy in Management, an MBA from Anna University with distinction, and a Bachelor’s degree in Commerce with Computer Applications, reflecting a strong foundation in both business and analytical domains.

With a teaching career spanning multiple disciplines, Dr. Priya has handled a diverse portfolio of subjects including Marketing, Management Information Systems, Business Analytics, Quantitative Techniques, E-commerce, Blockchain Technology, and Human Resource Management. Her pedagogical approach emphasizes experiential learning, integrating case-based discussions, analytics tools, and real-world applications to enhance student engagement and learning outcomes. In her current role, she also serves as the Research Coordinator, actively fostering a research-oriented culture among faculty and students.

Dr. Priya’s research contributions are substantial and impactful. She has published multiple papers in reputed Scopus-indexed, ABDC ranking and Web of Science journals, including high-ranking Q1 publications. Her work spans emerging areas such as artificial intelligence in consumer information systems, digital banking engagement, nutrition labelling behaviour, and systematic literature reviews. Her research is characterized by methodological rigor, often employing advanced analytical tools such as SPSS, SmartPLS, and bibliometric techniques.

In addition to publishing, Dr. Priya has actively contributed to academic knowledge dissemination through organizing and participating in Faculty Development Programs, workshops, and international conferences. She has organized FDPs on advanced research methodologies and case writing, generating significant academic and institutional impact. Her role as a session chair, resource person, and invited speaker at national and international conferences highlights her recognition in the academic community.

Her professional journey also includes valuable industry experience in auditing, administration, and ERP systems, where she demonstrated leadership, financial analysis, and operational management skills. This industry exposure enhances her teaching by bridging theoretical concepts with practical insights.

Dr. Priya has received several accolades, including the Raman Research Award and Abdul Kalam Award for research excellence, as well as recognition for best paper presentations at international conferences. Beyond academics, she has demonstrated excellence in sports, representing her institution in kabaddi at the state level and securing multiple achievements.

Driven by intellectual curiosity and a commitment to excellence, Dr. Priya K M continues to contribute to academia through high-quality research, innovative teaching, and active academic leadership. Her work reflects a strong integration of analytics, theory, and practice, positioning her as a forward-thinking scholar in the field of marketing.

Academic Profile Links

Linkedin : https://www.linkedin.com/in/priya-k-m-7a579a25/

Google Scholar : https://scholar.google.com/citations?user=QPINS3sAAAAJ&hl=en

Academia : https://dsi.academia.edu/PriyaKM

Scopus : https://www-scopuscom.egateway.vit.ac.in/authid/detail.uri?authorId =58559165200

Orchid Id : https://orcid.org/0000-0001-8053-726X

Research Gate : hhttps://www.researchgate.net/profile/Priya-K-M-2

Web of Science : https://www.webofscience.com/wos/author/record/HII-5961-2022

Pubmed Id : https://pubmed.ncbi.nlm.nih.gov/37681180/