DSU Spacer we are taking part in the Campus to Career Summit as "Powered- By Partner" organized by Dept of Higher Education, GoK, on 15-16 May 2026 DSU Spacer Net zero Conclave on 29/12/2025 DSU Spacer Academic Calendar for 2025-26 Even Semester (SOE) DSU Spacer Academic Calendar for 2025-26 DSU Spacerclick here To Apply for June 2026 Executive MBA Batch. For program details and admission contact - Aravind N.V. ( Deputy Director ) 9972598981, / This email address is being protected from spambots. You need JavaScript enabled to view it. DSU Spacer National Anti Ragging Help Line:1800-180-5522 DSU SpacerDSU 3 Years LL.B Admissions for School of LAW - Contact no:9606484800 DSU Spacer DSU Spacer AIC-DSU Foundation - Scholarships: Research Scholars & Scientific Officers DSU Spacer AICTE Recognition DSU Spacer

 

Upcoming Events

Career Mapping and Mentorship Program – Alumni Interaction


Management Development Program (MDP): Strategic Leadership in the AI Era


Leading the AI Disruption: Building AI-Enabled Organizations


Alumni Talk for MBA Students on Specialization Selection for MBA 2nd Semester Students


SCMS-DSU Movie Club - Flix is organising a meme competition

We invited the guest, Ms Shreya Unchill, Marketing Manager at Hombale Films, as a judge for the event. As of today, we have received participation from 15 teams. Name of Event - Creative Flix Date - 23rd May, 2 PM-4 PM Organised by - SCMS-DSU - Movie Club - The Flix


Announcement of inauguration ceremony of the Centre of Excellence in Leadership & Indian Knowledge Systems at Dayananda Sagar University

We are proud to announce the formal inauguration of the Centre of Excellence in Leadership & Indian Knowledge Systems at Dayananda Sagar University.

At a time of rapid global transformation, this initiative seeks to reconnect contemporary leadership thinking with the timeless wisdom of Indian philosophy, culture, and knowledge traditions — creating a meaningful bridge between heritage and modern education.

πŸ—“οΈ Event Details
πŸ“… Date: Saturday, 23rd May 2026
πŸ•™ Time: 10:00 AM – 12:00 PM
πŸ“ Venue: Innovation Campus, Kudlu Gate, Bengaluru

The inaugural ceremony will be presided over by Dr. B S Satyanarayana, Vice Chancellor, Dayananda Sagar University, and hosted by Capt. A Nagaraj Subbarao, Dean, SCMS.

A key highlight of the morning will be the signing of an MoU with ISKCON Bengaluru, followed by a special inaugural lecture by Prof. Ramesh Nagasamudram, Adjunct Professor.

We look forward to welcoming academicians, industry leaders, faculty members, students, and distinguished guests to this significant occasion.


Artificial Intelligence is no longer just a technology conversation — it is now a leadership imperative

The School of Commerce & Management Studies, Dayananda Sagar University, presents the Management Development Program (MDP) on Strategic Leadership in the AI Era.

This executive-focused program will help participants understand how AI is transforming leadership, communication, decision-making, and business strategy through practical concepts and real-world use cases.

πŸ“… Saturday, 30 May 2026
⏰ 09:30 AM to 04:30 PM
πŸ“ Innovation Campus, Kudlu Gate, Bengaluru

πŸ’° Registration Fees:
• Industry: INR 1000
• DSU Alumni / DSI Faculty / Other Colleges: INR 750
• DSU Faculty / MBA Students: INR 500

For registrations:
πŸ“ž Prof. VV Rajan – 88841 86036
πŸ“§ This email address is being protected from spambots. You need JavaScript enabled to view it.


How to Create Opportunities Where None Exist

Dayananda Sagar University is excited to host Mr. Ronald Olivera, CEO of ZillionPathways, for a unique and immersive learning session on:

A Cinematic Leadership Learning Experience on Innovation, Initiative and Opportunity Creation

In an AI-driven world, waiting for opportunities is no longer enough. The ability to think differently, act proactively, and create value from nothing has become one of the most critical success skills for future leaders.

Presented through an engaging cinematic storytelling format, this interactive programme brings real-life experiences of senior executives and entrepreneurs directly into the classroomβ€”allowing participants to learn from practical journeys of building careers, businesses, and breakthroughs from scratch.

What participants will gain:

  • Understanding how to identify and create opportunities in uncertain environments
  • Executive insights from leaders and entrepreneurs who built successful ventures from nothing
  • A future-ready mindset to thrive in a fast-changing professional world

Each participant will also receive a digital certificate from ZillionPathways, a KHDA-approved company in the UAE.

An inspiring session designed to help students move from waiting for opportunities to creating them.

#Leadership #OpportunityCreation #FutureSkills #Employability #Innovation #CareerReadiness #DSU #ExecutiveLearning


Event Announcement: Agentic AI and Automated Enterprise

The School of Commerce and Management Studies (SCMS-PG) at Dayananda Sagar University will host the second session of the Alan Turing Lecture Series on AI/ML on April 30, 2026. This session is titled "Agentic AI and Automated Enterprise" and is part of the ongoing theme, "From Algorithms to Advantage."

Schedule and Location

  • Date: Thursday, April 30, 2026
  • Time: 09:30 AM – 11:30 AM
  • Venue: Gallery 1, DSU Innovation Campus, Kudlu Gate

Speaker Profile

The guest speaker is Dr. Srinivas Padmanabhuni, Co-Founder of testAIing.com. Dr. Padmanabhuni holds a PhD in AI from the University of Alberta and is an alumnus of both IIT Kanpur and IIT Bombay.

Session Overview

The lecture focuses on the practical application of Agentic AI in the corporate sector. Dr. Padmanabhuni will discuss how autonomous AI agents are being used to build automated enterprises and create operational advantages.

The event is hosted by Capt. A. Nagaraj Subbarao, PhD (Dean, SCMS) and organized by COPE BA.


Global Leadership in a Fragmenting World


AI For Education


Alumni Meet 2026 – SCMS, DSU

We are delighted to invite all our esteemed MBA alumni of the School of Commerce and Management Studies (SCMS), Dayananda Sagar University, to the Alumni Meet 2026 on 28th March 2026, Saturday.

This special gathering is a celebration of our shared journey, achievements, and the lifelong bond that connects us as part of the SCMS family. It is an opportunity to reconnect with batchmates, engage with faculty, network with fellow professionals, and relive cherished memories from your time on campus.

Your presence will make this occasion truly meaningful as we come together to strengthen our alumni network and inspire future leaders.

  • Date: 28th March 2026
  • Venue: Dayananda Sagar University, SCMS Building A, Innovation Campus, Kudlu, Bengaluru.

We look forward to welcoming you back home!


International Expert Dr Davis Morris to share β€œInsights on Global Leadership in a Fragmenting World” at SCMS-PG DSU

Dayananda Sagar University is pleased to host Dr. David Morris, an international diplomat, policy adviser, and global affairs expert, for a special lecture series with our faculty and Executive MBA students. Dr. Morris has worked with governments, businesses, universities, and the United Nations, and is a Senior Fellow at the Center for China and Globalization and a research fellow at Beijing Foreign Studies University.

Through these sessions, participants will gain insights into China’s global strategy, geopolitical risks, Indo-Pacific dynamics, and the evolving landscape of global business leadership.

  • China’s Rise and the Reconfiguration of Global Order – March 23
  • China Risk and Strategic Interdependence – March 24
  • Geopolitics of the Indo-Pacific and Small State Diplomacy – March 25
  • China and the Future of Global Business Strategy – March 28


We are delighted to announce the SCMS National Case Conference 2026, scheduled on 8–9 May 2026.

This conference brings together case authors, academicians, researchers, industry professionals, and students to showcase teaching case studies, receive structured peer feedback, and strengthen capabilities in case writing and case teaching.

πŸ“Œ Conference Tracks:

  • Full-Length Case Studies
  • Short/Compact Case Studies
  • Video/Picture (Comic Book) Case Studies
  • Student Submissions

Participants will also benefit from:

βœ” Pre-conference orientation sessions
βœ” Master Classes on Case Method
βœ” Master Classes on Case Writing

πŸ‘‰ Submit your Expression of Interest here:
https://forms.gle/e48AhTbdKQJG9Qdz8

πŸ“… Deadline to submit your Expression of Interest: February 28, 2028

The actual case conference registration link will be shared at a later stage.

We look forward to your participation.

#CaseConference #CaseWriting #CaseMethod #HigherEducation #FacultyDevelopment #Research #SCMS


MDP on 7th March 2026 – Own Your Space: From Fitting In to Standing Out

We invite you to our upcoming MDP – Own Your Space: From Fitting In to Standing Out, a powerful one-day leadership experience designed for women professionals ready to step into confidence, visibility, and influence.

 Led by:

  • Prof. Golda El Khoury (Visiting faculty, France)
  • Prof. Reshmi Raghavachari (Adjunct Professor)
  • Dr. Pavithra Salanke, Associate Professor, Dayananda Sagar University, Bengaluru

Date, Time and Location

  •  7th March, 2026
  •  9:30 AM – 4:30 PM
  •  Dayananda Sagar University, Kudlu Gate, Bengaluru

 Fees: β‚Ή500 – MBA Students & DSU Staff | β‚Ή800 – Alumni & DSI Staff | β‚Ή1500 – Industry

If you’re done fitting in and ready to stand out, this MDP is for you.

 Register: https://forms.gle/fyiHuo8p1Ruyk8XHA


MDP-FDP on Leadership and Team Building from February 24th to 28th, 2026

The School of Commerce and Management Studies (SCMS-PG), Dayananda Sagar University, Bengaluru, and MSME Technology Centre, Bengaluru: A Government of India Society under the Ministry of Micro, Small and Medium Enterprises, is hosting a transformative five-day MDP/FDP on Leadership and Team Building from February 24th to 28th, 2026.

This program is designed to equip faculty and industry professionals with the essential competencies required to lead high-performing teams in an evolving global economy. Through a blend of case-study analysis and expert-led sessions, participants will explore the nuances of strategic decision-making and organizational synergy. By bridging the gap between academic theory and practical leadership, this initiative offers a unique platform for professional networking and the development of a certification-backed skill set.

Registration for this event is free of charge and will be conducted in person (offline). Interested participants can register via the link below.

https://forms.gle/gggd2nTi6BSj3PSz8


SCMS-PG announce a five-day workshop on Research Methodology in the Age of AI, scheduled from 11th to 15th February 2026

The School of Commerce and Management Studies is pleased to announce a five-day workshop on Research Methodology in the Age of AI, scheduled from 11th to 15th February, 2026 in a hybrid format (offering both in-person and virtual participation). The registration link for the event is:

https://forms.gle/Hefk2zVdWbWYPycF8

This workshop aims to provide participants with advanced insights into contemporary research methods, with a special focus on integrating artificial intelligence tools and approaches into academic research practices. Through engaging lectures, interactive sessions, and practical discussions, attendees will enhance their methodological competencies and deepen their understanding of how AI is reshaping the research landscape.

Esteemed resource persons from leading academic institutions will be sharing their expertise, including:

  • Dr. Denis Hyams-Ssekasi, Faculty Lecturer, Institute of Management, University of Greater Manchester
  • Dr. Siddharth Misra, Assistant Professor, XIM University, Bhubaneswar
  • Dr Anirban Das, Assistant Professor, Symbiosis Artificial Intelligence Institute, Pune
  • Dr. Subhadeep Mkherjee, Associate Professor, M.S. Ramaiah University of Applied Sciences, Bengaluru
  • Dr. Abhijit Chakraborty, Associate Professor, Dayananda Sagar University, Bengaluru

Yukti – HR Club at SCMS-PG organizes β€˜Talent Architects,’ a role-play activity

Dear All, You are invited to be part of HR club - Yukti at venue Gallery -3 on this Thursday, 5th February 2026. Please be seated by 245 pm to grab your seat as seats are limited and are on First come First Learn basis




MDP Invitation – Mastering Case Writing

Join us for a 1-day Management Development Program (MDP) designed for faculty members and industry professionals interested in writing and publishing teaching case studies.

πŸŽ“ Led by Prof. G. V. Muralidhara
(170+ published cases | Multiple-time Best Case Selling Author – The Case Centre, UK)
πŸ“… 31 Jan 2025 (Saturday)
πŸ•˜ 9:30 AM – 4:30 PM

πŸ“ Dayananda Sagar University, Kudlu Gate Campus, Hosur Road

Fees:
- INR 800 for Alumni
- INR 1000 in case you are referring to your friends other colleagues etc.

πŸ‘‰ Register here: https://forms.gle/CUkdqPTMjpNBX7o86


Alumni Talk on Logistics and Supply Chain at SCMS-PG


International Guest Lecture on Leadership by Dr. Yassim Mazia (University of Westminster) at Dayananda Sagar University (DSU), School of Commerce & Management Studies


An Industry expert session in the course Financial Derivatives and Risk Management

An Industry expert session in the course Financial Derivatives and Risk Management Scheduled on Monday, 15th December, 2025, from 9 am to 11 am. The title of the gust session is: "OTC Derivatives – Products, Trade Lifecycle and Risk Management".
Guest Speaker Name - Prof. Ravishankar K. Iyer, CFA - USA


SCMS-PG plans to organize MDP- β€œIdeas to Influence – A Brand Narrative Masterclass”

β€œIdeas to Influence – A Brand Narrative Masterclass” is a one-day MDP designed to help participants understand how powerful narratives shape brand identity, communication, and customer connection. Scheduled for 13th December 2025 at the DSU Kudlu Gate Campus (9:30 AM – 4:30 PM), this masterclass brings together three dynamic resources: Prof. Jiten Patri, Nishant Poddar (CMO, Wrogn) and RJ Rubina Patel (Red FM). Through engaging sessions and hands-on activities, participants will learn how to craft meaningful brand stories, build a strong personal and professional presence, and use voice, creativity, and strategy to create lasting influence. Open to students, alumni, marketing professionals, and leaders, this MDP offers a unique opportunity to elevate your brand and communication skills.


SCMS- PG organizes Career Mapping and Mentorship Forum by Alma Mater on 25th October 2025


Industry Guest- Alagiri G Neuroscience Labs Pvt Ltd - DEI 25th October 2025


Industrial Visit to Akshaya Patra Foundation for MBA 2025-27 on 23rd of October 2025


SCMS PG organizes 5 Days workshop on Advanced Research Methodology (October 15 to 19, 2025)


DSU SCMS PG plans to organise National Conference on 27th-28th November 2025

The Conference on Business and Leadership will take place under the theme-β€˜Transforming Business and Society: Innovation, Leadership, and Sustainable Future’. The transformation of business and society through innovation, leadership, and a sustainable future is a strategic necessity for tackling complex global issues. It transcends conventional profit-driven models to adopt a comprehensive approach known as the triple bottom line, which evaluates environmental and social impacts in conjunction with economic performance. Effective leadership is essential for navigating the intricacies of business. The transformation of business and society presents considerable challenges, yet it also provides vast opportunities for innovation and growth. The Conference seeks to unite individuals from academic, research, policy, practice, and business sectors to exchange practical solutions for achieving a sustainable future. This conference is part of a larger initiative and vision by the UN to confront global challenges and promote a sustainable future through the Sustainable Development Goals (SDGs) by 2030. The conference will concentrate on six themes. The conference is expected to lead to voluntary commitments and the establishment of new partnerships.


SCMS DSU organizes Management Development Program (MDP) on Women Leadership

🌟 Dayananda Sagar University invites you to a Management Development Program (MDP) on Women Leadership

 πŸ“… Saturday, 27th Sept 2025
 πŸ•˜ 9:00 AM – 4:30 PM
 πŸ“ Block A, DSU Kudlu Gate Campus

Designed for mid-to-senior women professionals & aspiring leaders.
Topics: Confidence, Executive Presence, Communication, Work-Life Integration, Networking, Mentorship & more!

πŸŽ™ Resource Persons
  Dr. Sheelan Misra
  Prof. Golda El Khoury
  Dr. Pavithra S

πŸ’° Fee: β‚Ή1200 | πŸ“ Certificate provided

πŸ‘‰ Register here: https://forms.gle/ve9h4eFAnHUGjYKL6

For info: Prof. Jayashree N / Prof. V V Rajan

✨ Don’t miss this chance to power your leadership journey! πŸš€

10 Days Bridge Course Module for MBA Students at SCMS PG DSU - kickstarting Your B school Journey (Starts from 16th September 2025)


COPE - Entrepreneurship organizes a talk by Mr Vijay Raghav Varada at SCMS for MBA students

COPE Entrepreneurship presents a talk by Vijay Varada, a student entrepreneur, who took the leap of faith to set up his own venture.

Join us on Sep 9th at 7PM to listen to his journey.

The link: Join: http://zoom.dsuedu.in/AP


MBA Bridge Course Inauguration – September 8th 2025, Galary 3, Innovation Campus.


SCMS Case Centre Organizes Insightful Case Analysis "Rebounding After Crisis: South Korea" by Prof. Anurag Jalan for management faculties


SCMS DSU to host Business Standard Insight Talks with Renowned Entrepreneur Mr C.K. Kumaravel on 7th August


Management Development Program

Empowering Working Professionals with Generative AI & Gen AI in Business

Deal All,
 
πŸš€ Join us at DSU for a power-packed MDP!
πŸŽ“ Generative AI & Gen AI in Business
πŸ“… Saturday, 30 August 2025
πŸ•˜ 9:00 AM – 4:00 PM
πŸ“ Block A, Dayananda Sagar University, Bengaluru

✨ What you'll learn:
βœ… Prompt Engineering
βœ… ChatGPT Prompt Writing
βœ… Gen AI vs Traditional AI
βœ… AI in Marketing, HR, Finance & SCM
βœ… Hands-on Use Cases & Real-world Demos

πŸŽ™ Expert Speakers:
πŸ‘¨‍🏫 Capt. Nagaraj Rao | πŸ’‘ Amit K Sinha | πŸ’Ό Prof. Mohan Srinivasan

πŸ’° Fee: β‚Ή1200/- (includes working lunch)
πŸ”— Register now: https://forms.gle/ko5xxQFJGQTpMnAFA
πŸ“ž Contact: Dr. S Sai Ganesh – 9994780365

SCMS-PG Thursday Club to Host Prof Jairam in Distinguished Speaker Series for MBA Students

SCMS (PG) is pleased to host Prof. Jairam under the aegis of our Thursday Club (Distinguished Speaker Series) on Thursday, June 26, 2025.

Prof. Jairam to deliver a lecture to MBA students on theme "Survive and Thrive in Competitive Environments"

Click to join zoom link - https://zoom.dsuedu.in/AP

Session starts at 7:30 PM


Alumni Talk 12th & 13th June 2025


Net Zero Campaign at DSU by Green Warriors of SCMS-PG

This World Environment Day (5th June 2025), Dayananda Sagar University takes a stand for the planet!

On 5th June, SCMS-PG under the guidance of Dean- Capt. A Nagaraj Subbarao, Green Warriors of SCMS-PG initiates the launch of "Net Zero Campaign" with a powerful message

🚫 A War Against Single-Use Plastic - will be taking a pledge to Say "No to Single Use Plastic".

πŸ” “Refuse the Single, Embrace the Reusable — Plastic is not fantastic!”

This initiative reflects our commitment to sustainability and environmental responsibility. Let’s unite for a plastic-free future! πŸŒ±


SCMS- PG Announces One Day MDP on Balanced Scorecard on 28th June 2025

🎯 Balanced Score Card (BSC): Elevate Strategy Deployment
πŸ—“οΈ Date: Saturday, 28 June 2025
πŸ•˜ Time: 9:30 AM – 4:30 PM
πŸ’° Fee: β‚Ή1200
πŸ“ Venue: Dayananda Sagar University

πŸŽ™οΈ Expert: Mr. Satyajit Datta Roy
(Ex-VP Strategy, Sagility | Ex-Tata Group | Founder, ThinkR)

βœ… Learn to:

Align strategy using BSC

Understand all 4 BSC perspectives

Apply BSC with real-life case insights

πŸ“© Register here: https://forms.gle/kR9f5Kd4oySrLsVD7
πŸ“ž Contact: Dr. Sai Ganesh – 99947 80365


Join Our MDP on Navigating the New Labour Code – May 10, 2025!

We are thrilled to invite you to our Management Development Program (MDP) on β€œNavigating the New Labour Code: Compliance, Challenges, and Opportunities”! This program is designed to equip HR professionals, business leaders, and compliance experts with actionable insights into India’s transformative labour reforms.

πŸ“… Date: May 10, 2025 (Saturday)
πŸ“ Venue: Gallery 3, Innovation Campus, Kudlu Gate, Dayananda Sagar University
 
Resource Experts
- Dr. Solai Baskaran,Ph.D(I I T), LLB – Former COO/HR Director
- Capt. A. Nagaraj Subbarao, PhD – Strategic Leadership, University of Illinois (Dean of SCMS , DSU)
- Dr Silky Sharma – Faculty (OB & HRM), DSU | Researcher | Patent Holder , DSU

πŸ”Ή Key Highlights:
βœ” Deep Dive into the 4 New Labour Codes (Wages, IR, Social Security & OHS)
βœ” Critical Analysis of impact on Employers, Employees & Economy
βœ” Reduced Inspector Raj & streamlined compliance mechanisms
βœ” Interactive Sessions led by industry experts

πŸ“ž Dr. S. SaiGanesh – 9994780365

Program Fee: β‚Ή1200 (Includes working lunch)
Register Here: https://lnkd.in/gxwPkKzZ

Look forward to your participation!


SCMS organizes Faculty Development Program (FDP) on β€œHigh Impact Research Writing in the Era of AI”

We are excited to organize a Faculty Development Program (FDP) on β€œHigh Impact Research Writing in the Era of AI”, scheduled from April 21 to 25, 2025, during the afternoon sessions (2:00 PM to 4:30 PM). This FDP is designed to be highly relevant, practical, and future-oriented, addressing the growing need for impactful research in today’s AI-driven academic landscape.

With resource persons from diverse backgrounds and a focus on practical, high-impact strategies, this FDP promises to be a great learning platform for anyone looking to sharpen their research writing skills in a changing academic world.

Highlights of the Program

πŸŽ“... FDP on "High Impact Research Writing in the Era of AI"
πŸ“…...Dates: April 21 to 25, 2025(Monday to Friday)
πŸ•’.... Time: 2:00 PM to 4:30 PM (Evening Sessions)
πŸ“... Offline and Online Mode


One-Day Workshop held at SCMS -PG held on Patents and Copyrights


Business Quiz 12th April


SCMS: Executive Education: Management Development Programme on 22nd March 2025 (Saturday)

Balancing Between a World Driven by Efficiency to a World Driven by Change & The Role of Projects for Creating Value


BUSINESS ANALYTICS SYMPOSIUM 2025 AT SCMS



Talent Search Event - Kala Anveshan


Case Analysis on topic "Academic Freedom and Protests"


The Evolution of Fintech: Current Trends and Future Opportunities


First Aid Awareness Program


Building & Scaling Successful ventures


Anti-Ragging Week celebration at SCMS DSU

Anti-ragging week celebration at SCMS DSU is scheduled from August 12th to August 18th, 2024. Say NO to Ragging.


Pre Independence Day


SCMS- PG announces ICAT- 2024 to Malaysia for MBA Students

The School of Commerce and Management Studies (SCMS) at Dayananda Sagar University proudly announces an International Cultural Appreciation Tour (ICAT 2024) to Malaysia for MBA second semester students from the 2023-25 batch. The duration of the tour is from 24th July to 29th July 2024.


Case study club - 19 th July


Thursday Club - 18 th July


MDP on AI


Hope Camp


Leadership Talks


Yoga For Better Health


Building an Entrepreneurial Mindset


Case Research Center Inaguration


Executive MBA Orientation Program June 2024


Start up Conclave 25th May


Prof. Chaminda Session 20th-24th may


Prof. Steve Mckenna innovation workshop- 14th may


Mastering the Art of Teaching with Cases


Nasdaq Mock Stock Challenge


Expert Session on "BCG Matrix"


Pathways to purpose: The Power of Discipline


Placement preparation session


MDP on BUILDING HIGH PERFORMANCE TEAMS

Click here for Brochure..

National Conference


Sports Event


Movie Club Event


Expert Session on Theory of Constraints


Management Development Program on POSH Act 2013 at SCMS

Click here for brochure..


5 Day FDP on Research Methods and Data Analysis

School of commerce and Management Studies, Dayananda Sagar University, Bengaluru, is organizing a 5 Day FDP on Research Methods and Data Analysis Using JMP Statistical Software’ from 26th February 2024 – 1st March 2024
For More Details Please refer to the brochure and use the link below to register
Registration Link:https://forms.gle/xsjPr48NteKcqHjx7


Marukatte- 2024

Dear Students,
School of Commerce and Managements Studies Presents Marukatte – 2024 A place to discover, innovate an entrepreneur inside you β€œCelebrating our traditional fair, fulfilled day to Eat, shop, buy crafts and learning experience for all. We welcome you to the fair, where fun and excitement awaits at every turn! Whether you're here to indulge in delicious treats, explore captivating exhibits, this fair has something for everyone. Get ready to create unforgettable memories and immerse immense learning.

To Put Stalls please register yourself in the below link:
https://forms.gle/jCU4uCBxh7LdVvpdA


Management Development Program- Mastering Marketing Analytics at SCMS, DSU

Dear All,
You are requested to join School of Commerce and Management Studies, City Innovation Campus, Dayananda Sagar University for this 1-DAY MDP as per below schedule.

Program Contents

Day 1 - Morning session (Duration: 4 Hours)
Marketing Analytics Topics: Introduction to marketing analytics with Amazon Case Study

  1. Functional forms in marketing-linear and non-linear models
  2. Scales of measurement- 4 types
  3. Sales response models- advertising, promotions
  4. Market mix modeling-calculating ROI
  5. Market share modelling

Day 1 – Afternoon session (Duration: 4 Hours)

  1. Financial profitability-oriented performance models (Revenue premium, brand premium, and price premium)
  2. Campaign Performance Measurement-Post advertising Research
  3. Brand Tracking Research – Consumer Based Brand Equity
  4. Sales promotion research with case study
  5. Social media analytics-digital marketing

Click here for brochure


Balanced Scorecard Workshop


FinTellect - A Presentation Competition


Innovation "The Horse Before the Cart" for Entrepreneurs


Startup Ignite


FINSTAC Financial Statement Analysis Challenge


Faculty Development Program


Workshop on Financial Statement Analysis


Expert session on Digital Transformation at a Rail Technology Company by Ms Kopal Sarin Raj

Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation And Technology- Centre of Proficiency Enhancement (DT COPE) will equip DSU MBA students with hands-on experience on Digital tools and processes in select business domains. In this regard, this session will help connect with Industry professionals to bring practical perspectives and practices of Digital Technologies in Rail Industry for the students. The session is being organized at School of Commerce and Management Studies, Dayananda Sagar University, Bengaluru on 9th December 2023 under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD.


ANALYTICS CONCLAVE on Future of Work by SCMS

Nov 16th, 17th, & 20th 2023

Dayananda Sagar University - School of Commerce & Management Studies (PGP) endeavours to transform the way we deliver valuable education to our students by knowing these challenges and imbibing new technologies in our curriculum. Keeping this objective in mind, under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, proudly announces ANALYTICS CONCLAVE on theme β€œFuture of Work” wherein eminent industry experts are going to share invaluable knowledge about futuristic work environment and needed skills.

The first day of the conclave will address current operations, future data requirements, and the use of Business Analytics in the fields of financial management analytics, human resources analytics, retail operations analytics, supply chain analytics, and marketing analytics. The second day & Third day will cover Data Science models in the above functional areas such as Artificial Intelligence, Machine Learning, Blockchain Analytics, and Deep Learning models. CHATGPT, large language models, NLP, e-CRM, LinkedIn analytics, and cyber security needs.

DISCUSSIONS SCHEDULE

Day 1- 16/11/2023 – Business Analytics, Financial Analytics, Retail Analytics, Marketing Analytics

Day 2- 17/11/2023 - Data Science, ML, AI Applications, Large language models, Chat GPT

Day 3- 20/11/2023 – Cyber security, Latest developments in analytics

Please join us at Venue- DSU Innovation Campus, Kudlu Gate,

Hosur Road, Gallery 2 & Gallery 3

Faculty Coordinators

Prof. Vasudevan S & Prof. SaiGanesh


DSU organises Problem Solving Competition using TRIZ model

The Problem Solving Competition using TRIZ model is being held on 27th Nov Monday. This initiative is under the Problem Solving Pillar and will enhance the problem solving skills of students. Problems have been identified by the groups and they will use the TRIZ model, which is a systematic methodology for solving complex problems and generating innovative solutions. The teams, who are mentored by SCMS professors, will present to the jury and top two teams will be recognized and given certificates by Dean.


Expert session on Digital trends in Banking and Financial Services at SCMS on 25th November

Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation - Centre of Proficiency Enhancement (DT COPE) will equip DSU MBA students with hands-on experience on Digital tools and processes in select business domains. In this regard, this session will help connect with Industry professionals to bring practical perspectives and practices of Digital Technologies in Financial Domain for the students.


Value Based Education Series - Adventures in Attitude (Sense of Purpose) at SMCS

Dayananda Sagar University - School of Commerce & Management Studies (PGP) under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, happily announces next session on our "Value Based Education Series - Adventures in Attitude" on Sense of Purpose, wherein renowned author of the book "CYCLES" Bryan Cassady who is on a mission to coach/train one million entrepreneurs by 2027, is going to share his knowledge and experiences directing towards true North in life.

Prof. Bryan Cassady passionately believes in everyone's ability to innovate and execute big ideas and has a track record of building 8 successful companies across six countries.

All our management PG and UG students Look forward to this intriguing session.

Join us on 16th November, 2023 from 7:00 PM- 8:00 PM

Link to Join https://zoom.dsuedu.in/SP

Event Coordinators: Prof. Purnendu Maji & Prof. Silky Sharma


Value Based Education Series - Adventures in Attitude at SMCS

Dayananda Sagar University, School of Commerce & Management Studies announces "Value Based Education Series” - Adventures in Attitude (TEAM PLAYER) For all management PG and UG students and faculties.

Look forward to an intriguing session by expert industry guest Mr. Raj Venkatappa who will deliver a talk on the highly needed attitude on being a "TEAM PLAYER".

Click to http://dsuedu.in/AA Join us on 19th October at 7:00 PM onwards.





International Guest Lecture Series

The School of Commerce and Management Studies, Dayananda Sagar University under the guidance of Prof. Capt. A. Nagaraj Subbarao (PhD), Dean -SCMS, has planned to organise an International Guest talk by Professor Steve McKenna, Curtin University, Australia. This event will be conducted from September 11–20, 2023. The international speaker will be delivering talk on topic "Thinking Innovatively and Leading Innovation" for MBA Students. Also, he will be conducting a session for SCMS faculties on topic "Innovate or Die". Prof. Steve McKenna is currently an Associate Professor of Management at Curtin University, Australia. He has Corporate management experience in the Telecommunications and Automotive industries, Global Consulting experience in all sectors, and has contributed for consulting and growth of start-ups in Singapore.






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